Marketing: GWU
Voices [The George Washington University]
by Hope Katz Gibbs / Senior Publications Coordinator
Office of Enrollment Management / GWU
Art director: Mary Argodale
Photos by Cindy Seip
Fall 1993
Challenge: To encourage more students to enroll at GWU by creating an interesting brochure / catalog that showed what life might be like as a freshman.
Solution: VOICES, a brochure that reads like a diary. Monthly entries were written 12 freshmen who document their first year at GWU. Photos by Cindy Seip illustrate their experiences as they travel from dorm room to the Marvin Center, the Washington Monument to the Capitol steps.
Our creative team also included GWU art director Mary Argodale to turned the idea, writings, and images into this elegant, square-size book that brings the experience to life.
Outcome: University President Joel Trachtenberg said it was a delightful example of how exciting GWU and DC is, and how creative his students and staff can be.
Brochure: National Center for Communication Studies [GWU]
by Hope Katz Gibbs / Senior Publications Coordinator
Office of Enrollment Management / GWU
Art director: Mary Argodale
Spring 1993
Challenge: Promote the 10 programs within the University’s Columbian College and Graduate School of Arts and Sciences, giving each a unique look but with common elements to make all the promotional materials cohesive.
Solution: Hope hired illustrator Michael Gibbs www.michaelgibbs.com to create one painting for each of the programs. Each had specific theme—such as the rainbow eminating from the antique telegraph key used to send morse code—for the National Center for Communication Studies.
Catalog: School of Business and Public Management
by Hope Katz Gibbs / Senior Publications Coordinator
Office of Enrollment Management / GWU
Art director: Mary Argodale
Spring 1993
Challenge: Promote the 10 programs within the University’s Columbian College and Graduate School of Arts and Sciences, giving each a unique look but with common elements to make all the promotional materials cohesive.
Solution: Hope hired illustrator Michael Gibbs www.michaelgibbs.com to create one painting for each of the programs. Each had specific theme—such as the tiny people juggling numbers while standing on pencil tips for the School of Business and Public Management.
Catalog: School of Engineering and Applied Science
by Hope Katz Gibbs
Senior Publications Coordinator
Office of Enrollment Management
The George Washington University
Art director: Mary Argodale
Illustration by Michael Gibbs
Spring 1993
Challenge: Promote the 10 programs within the University’s Columbian College and Graduate School of Arts and Sciences, giving each a unique look but with common elements to make all the promotional materials cohesive.
Solution: Hope hired illustrator Michael Gibbs www.michaelgibbs.com to create one painting for each of the programs. Each had specific theme (such as the giant computer chip, pictured here on the cover of the catalog for the School of Engineering and Applied Science).
Catalog: School of Science [The George Washington University]
by Hope Katz Gibbs / Senior Publications Coordinator
Office of Enrollment Management / GWU
Art director: Mary Argodale
Spring 1993
Challenge: Promote the 10 programs within the University’s Columbian College and Graduate School of Arts and Sciences, giving each a unique look but with common elements to make all the promotional materials cohesive.
Solution: Hope hired illustrator Michael Gibbs www.michaelgibbs.com to create one painting for each of the programs. Each had specific theme (such as the microscope, pictured here on the cover of the Science catalog).
Brochure: University Honors Program [The George Washington University]
by Hope Katz Gibbs
Senior Publications Coordinator
Office of Enrollment Management
The George Washington University
Art director: Mary Argodale
Fall 1993
Challenge: Inspire more incoming freshmen and sophomores to apply for GWU’s Honors Program.
Solution: Our team decided to get the student’s attention with an oversized red / yellow brochure. We came up with a slightly challenging headline: “Think you’re smart?” Inside it read, “So do we.”
Brochure: Presidential Arts Scholarship [The George Washington University]
by Hope Katz Gibbs
Senior Publications Coordinator
Office of Enrollment Management / Admissions
The George Washington University
Spring 1993
Challenge: Create a brochure that will inspire students to apply for the GWU Presidential Arts Scholarship.
Solution: In collaboration with the art department, created a unique artsy two-fold brochure. Bold colors were muted to suggest the intensity of the program. With a photographer, I traveled around the university to capture the students and faculty in motion. Quotes from successful performers in all the discipline areas (dance, drama, music, fine art) were used throughout.