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PR: Social Technologies

The Future of American Men [Social Technologies]

Social Technologies and SPIKE TV collaborate on groundbreaking study on how men 18–49 feel about fatherhood and family, politics, relationships, role models, stress, technology, women, and work for Spike’s “State of Men 2008” study

Washington, DC— What are guys’ lives like today? What is important to them and how can we better relate to them? That was what Spike TV asked the Washington DC-based futurist research and consulting firm Social Technologies to help the network find out.

As the home of everything “men,” Spike TV commissioned the study to gain a deeper understanding of the many facets of men, according to Kimberly Maxwell, senior director of brand and consumer research.

“We wanted to check the pulse of American guys to be better able to understand their lifestyles, their daily habits, and values,” she says, noting that the research builds upon Spike’s 2004 “Guy’s State of the Union,” which delivered a wide-ranging overview of guy’s lives.

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Press Release: Future of the Metaverse [Social Technologies]

Press release by Hope Gibbs
Client: Social ) Technologies
1776 Massachusetts Avenue, NW, Suite 815
Washington, DC 20036
Image: by epredator [flickr]


*Washington, DC, April 28, 2008*—As part of our series on discontinuities (those sudden, sharp breaks that can strike consumers, business sectors, nations, or the world with disruptive force), comes this brief on the Metaverse by Social Technologies analyst Simeon Spearman.

″The Metaverse is the fusion of virtually enhanced physical reality and physically persistent virtual space that allows users to experience it as both—or either,″ Spearman explains. ″It will knit together technological threads as varied as online games, mobile telephony, videoconferencing, GPS tracking and location-based
services, satellite imagery, and online social networks—creating a visually rich, interactive user experience that transcends today’s so-called 2D Internet and transforms the way business, leisure, education, and scientific research are conducted.″

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Youth Happiness: What makes 12-24-year-olds happy? [Change)Waves / Social Technologies]

by Andy Hines and Hope Katz Gibbs
Illustration by Jason Forrest
Change)Waves newsletter
Social Technologies
Winter 2008

The question intrigued us: What makes 12- to 24-year olds happy today and going forward into the future? We had some basic ideas—we figured that friends and technology would be important to this group. But how did they feel about religion, their parents, fame, and money? We were eager to find out.

To set the stage, our team at Social Technologies read everything we could find about what scientists and psychologists know about happiness. Merging this with our understanding of youth trends and behaviors allowed us to create about a dozen hypotheses about youth happiness.

Then, along with a team from MTV, we sat down with about five-dozen young people at Starbucks coffee shops in Atlanta, Phoenix, and Philadelphia, and began to explore our hypotheses in these informal focus groups.

Soon after, MTV enlisted the Associated Press to add a quantitative component to our qualitative findings. Their researchers polled 1,280 more youths in the 12-to-24-age range, and in late August 2007, published a series of press releases based on this data.

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Helen Fisher: Why We Love [Change)Waves]

by Hope Katz Gibbs
Change)Waves, Social Technologies
Winter 2008

What is love? Why do we choose the people we choose? How do men and women vary in their romantic feelings? Is there really love at first sight? How did love evolve?

For decades, Rutgers University anthropologist Dr. Helen Fisher has been working to answer these eternal questions. The 62-year old has traveled from the Kalahari Desert in southern Africa to Tokyo, Moscow, and back to her home in New York City to determine if one culture perceives love differently than another.

“My research has proven to me that everywhere, people fail into romantic love,” she explains in her current book, Why We Love. “And I have come to see this passion as a fundamental human drive. Like the craving for food and water and the maternal instinct, it is a psychological need, a profound urge, an instinct to court and win a particular mating partner.”

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Change)Waves: The Future of Consumer Life, Business, and Technology

A Quarterly Newsletter
Published by Social Technologies.
Premier Issue / Fall 2007

Executive Editor: Chris Carbone
Managing Editor: Hope Katz Gibbs
Art Director: Daniel Klein

Josh Calder, John Cashman, Andy Hines, Christopher Kent, Natalie Ambrose, Kristin Nauth, Kyle Spector, Jon Tumminio (intern)

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Will Newspapers Survive the Digital Transition? [Change)Waves / Social Technologies]

by Hope Katz Gibbs
Social Technologies
Change)Waves newsletter
Premier Issue / Fall 2007

Will newsrooms and magazines across the country make the transition to digital media, successfully adapting the way they gather news, deliver content, and generate revenue? Witt the printed publication disappear? Will bloggers and “citizen journalists” replace journalists? Martin Nisenholtz just might have the answers. For starters, the senior vice president of digital operations at The New York Times Company rejects a comment made by his friend, retired Microsoft VP Dick Brass, who suggested the last print edition of the Times will be published in 2016. “I think he has missed the point.”

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Plugging Away: Felix Kramer's CalCars Initiative

by Hope Katz Gibbs
Social Technologies
Change)Waves newsletter
Premier Issue / Fall 2007

If you saw Felix Kramer zipping around the roads of Palo Alto, California, in his white plug-in Toyota Prius, you might guess the founder of California Cars Initiative
www.CalCars.org prides himself on being an early adopter. In the last 30 years, Kramer has launched a handful of what he calls “first ever” companies, and invested much of the profits in CalCars, an organization of entrepreneurs, engineers, environmentalists, and consumers launched in 2002. Its mission: to convince the world’s largest car builders to manufacture autos that plug into the wall and use even less gas than today’s hybrid cars. Kramer admits that it isn’t cheap to convert a hybrid to a Plug-in Hybrid Electric Vehicle (PHEV). He paid $15,000 to turn his top-of-the-tine $26,000 Prius hybrid into a plug-in. But once carmakers start mass-producing PHEVS, he predicts, the incremental cost will drop to $3,000-$5,000 above that of a standard hybrid.

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Howard Gardner’s “Five Minds for the Future” [Change)Waves / Social Technologies]

by Hope Katz Gibbs
Social Technologies
Change)Waves newsletter
Premier Issue / Fall 2007

In his latest book, “Five Minds for the Future,” psychologist Howard Gardner breaks from his usual approach of describing the operations of the brain. Instead, the author who is best known for his controversial theory of multiple intelligences focuses on the skills and understandings people will need to develop to thrive in the future. “Why the shift from description to prescription?” he asks in the introduction to his 196-page book, published by Harvard Business School Press. “In the interconnected world, in which the vast majority of human beings now live, it is not enough to state what each individual or group needs to survive on its own turf. “Further, the world of the future—with its ubiquitous search engines, robots, and other computational devices—that demand capacities that until now have been mere options. To meet this new world on its own terms, we should begin to cultivate these capacities now.”

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Social Technologies ) Trend Letter / Special Report

Special Report by Social Technologies
Contributing authors: Futurists Josh Calder, Chris Carbone, Laura Hudgins
Managing Editor: Hope Katz Gibbs
Outlook 2007

For this Special Report, I was the managing editor of Trend Letter, a newsletter by Briefings Publications. I commissioned Social Technologies founder Tom Conger and a team of his futurists (Josh Calder, Chris Carbone, Laura Hudgins) to provide information for this Outlook issue. They came up with the Top 15 Drivers for the Economy (see list below), and continued to flesh out the drivers’ applications in subsequent monthly columns by Tom—who continues to provide monthly columns for Trend Letter.

Aging / Family / Asia / Immigration / Culture / Time / Monetization / Ethics / Transparency / Personalization / Networking / Health / Creativity / Women / Simplicity

For details, read entire article …

Copyright by Briefings Publishing Group, a division of Douglas Publications, LLC. All rights reserved. Reproduction of these issue samples in whole or in part without permission is prohibited. For more information, visit www.briefings.com.

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The Future of Love [Social Technologies]

Social ) Technologies
1776 Massachusetts Avenue, NW, Suite 815
Washington, DC 20036
Main office: +1 202 223 2801 www.socialtechnologies.com
Email: Hope Katz Gibbs
Image: Love Sister 72, flickr

THE FUTURE OF LOVE: 10 Forecasts for Cupid

Washington, DC, February 14— Love’s yearnings may be eternal, but how we act on them keeps changing, according to the futurists at the DC-based research and consulting firm Social Technologies. This Valentine’s Day, they believe the future promises new ways to connect with that special someone—and suggest lovers are likely to try every technology that comes to hand in this timeless pursuit.

Consider these 10 forecasts for Cupid:

1. Location-based dating
2. The new infidelity
3. Together apart
4. Virtual therapy
5. Scientific pairings
6. Remote intimacy
7. Love potions
8. Pleasure bots
9. Brain sex
10. People will be people

For more explanation, read entire press release …

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Thinking about the Future [Social Technologies]

Social ) Technologies
1776 Massachusetts Avenue, NW, Suite 815
Washington, DC 20036
Main office: +1 202 223 2801 www.socialtechnologies.com
Email: Hope Katz Gibbs

THINKING ABOUT THE FUTURE: Guidelines for Strategic Foresight

Edited by Andy Hines and Peter Bishop
Publication Date: February 28, 2007
Price: $19.99/softcover // ISBN-13: 978-0-9789317-0-4

Andy Hines and Peter Bishop publish an essential reference guide to help executives, analysts, and educators prepare for the future

“This highly scannable book provides examples, benefits, and key steps that will help leaders securely position their organizations for years to come.” — David Smith, Charles E. Smith Companies

April 2, 2007, Washington, DC—“There has perhaps never been a time in human history when strategic foresight is more needed,” says futurist Andy Hines in the introduction to his new book, Thinking about the Future: Guidelines for Strategic
Foresight (Social Technologies, 2007).

Precious little guidance is available for executives, analysts, and educators seeking the best way to plan and prepare for the future. That is why Hines and co-editor Peter Bishop put together the 231-page paperback, which distills the expertise of 36 world-renowned futurists into an easily scannable guidebook.

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The Future of Youth Happiness [Social Technologies]

Social ) Technologies
1776 Massachusetts Avenue, NW, Suite 815
Washington, DC 20036
Main office: +1 202 223 2801 www.socialtechnologies.com
Email: Hope Katz Gibbs

THE FUTURE OF HAPPINESS: MTV / Social Technologies / AP Study Finds Today’s Youth Pragmatic in Their Pursuit of Happiness

Washington, DC, July 27, 2007—What makes 12-24 year olds happy? That was the question MTV executives hired the futurist consulting and research firm Social Technologies to answer earlier this year. “We knew friends and technology would be important to this demographic, but going in we also had the preconceived notion that 12 to 24 years olds were slightly indifferent, self-serving, and perhaps even a bit apathetic,” explains Andy Hines, Social Technologies’ director of custom projects, who led the study. “The biggest thing we learned was never judge a book by its cover.” Here’s why.

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Social Technologies ) In the News

S)T in the News 2007-2008
Website and blog updates
By Hope Katz Gibbs, leader corporate communications

A big part of my job at Social Technologies is to promote our 40-plus futurists and analysts who have tremendous expertise in tracking international business, consumer, and technology trends.

Their knowledge and research spans a wide range of topics—from the Top 12 Technology Innovations to 2025 to The Future of Genetically-Modified Pets and The Future of Youth Happiness.

As a journalist, I know how exciting it is to find a source that is knowledgeable, articulate—and often funny. So it is my pleasure to reach out to reporters at some of the best newspapers, magazines, TV, and radio shows in the world.

Following are some of the publications / websites / and broadcast outlets where the Social Technologies team has been interviewed:

Publications / websites:
Associated Press / Atlanta Journal-Constitution / Bloomberg News Service / Centre for Energy / Christian Science Monitor / CNBC — Bob Pisani’s Trader Talk / E-Commerce Times / Fast Company / Forbes / The Futurist / HR magazine / Huffington Post / International Herald Tribune / Le Monde / MSNBC / New York Times / Philadelphia Inquirer / Richmond Times-Dispatch / Saab magazine / Sacramento Bee / South Florida CEO / SmartMoney / Sydsvenskan, Swedish newspaper / Washington Post Express / Washingtonian magazine / World Politics Review / Youth Media Alert

TV / Radio:
CBS Early Show / ABC 7 News Channel 8 / Fox Business News / Karen Salmansohn’s Sirius radio show, “Be Happy, Dammit” / FloorRadio with Dave Foster / Tech Talk with Craig Peterson

To learn more about what the futurists discussed with these reportes, log onto Social Technologies’ blog ChangeWaves: changewaves.socialtechnologies.com and click on PRESS.

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Social Technologies ) Press Kit

In 2007, with the assistance of the company’s directors I designed and wrote the contents of a press kit for the company to promote the 40-plus analysts we have stationed around the world. Included in a sleek and fashionable folder designed by our leader of design Daniel Klein is:

About ) Social Technologies:
• an overview of our services: foresight, strategy, innovation
• Representative custom projects
• Speaking engagements and presentions
• Clients

Experts: Areas of Expertise, Staff Bios

• Press Releases (see above)
• Our Newsletter: Change)Waves (see above)
• Book by Director Andy Hines, Thinking about the Future
• In the News: Mentions in the press, including The New York Times, The Financial Times, Forbes, MSNBC, Associated Press, Washingtonian, among dozens of others.

To read an Overview of the company, click inside …

For more information about Social Technologies, or to receive a press kit, contact Hope.

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Forecasting the Future: Tom Conger and David Pierce Synder Face Off [Crystal City magazine]

by Hope Katz Gibbs
Crystal City magazine
Spring 2003
Photo by Hilary Schwab

Futurists Tom Conger and David Pearce Synder faced off in this Spring 2003 article about what they saw on the horizon.

Conger forecast:
• The economy will get stronger. “It is tough to know when the economy will stabilize. Faced with uncertainty, developing a balanced portfolio is the best approach for business people.”
• But he was concerned about the economic and social fallout of war. “If the U.S. isolates itself politically, it runs the risk of isolating itself economically. Should the world begin to perceive America as a group of cultural imperialists, it will isolate us.”
• And when tackling new markets, Conger recommended companies do it in a respectful manner. “I’ve found that companies are more successful overseas when they do more than customize their products to suit the taste of a particular country. The bottom line benefits when companies honor the culture of the country, rather than aggressively push American goods and ideals. “

Synder forecast:
• “Employers will finally realize the heightened efficiency that those high-tech toys were supposed to offer,” he says. “As more companies get better at what they do, the economic performance will revive and growth will return. “
• Most people will be earning more money.
• With two breadwinners heading off to work each day and growing numbers of singles parents working at least one job, families will have even less time to cook, clean, and shop for themselves, As a result, consumer services will continue to grow.

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Future Forecast: Tom Conger [Crystal City magazine]

by Hope Katz Gibbs
Crystal City magazine
Winter 2000
Photo by Bognovitz

Hope met Tom Conger in 1999 at a friend’s birthday party, and when he told her he was a futurist the journalist to want to know more. She wrote this feature about his work and new company, Social Technologies, for the Winter 2000 issue of Crystal City magazine. Hope followed up with Tom in 2003 (see article, above).

The two reconnected again in late 2006, and in January 2007 she became the leader of corporate communications at Social Technologies, a global research and consulting firm that has grown to more than 40 employees with offices in DC, Shanghai, London, and Tel Aviv.

Read the entire article to learn more about how this futurist got his start; and view the article above to learn more about what trends Conger and fellow futurist David Pearce Synder forecast in the Spring of 2003.

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More PR: Social Technologies Articles

"I get by with a little help from my friends," says Hope, who gives special thanks to:

• MICHAEL GIBBS, website illustration and design: www.michaelgibbs.com
• MAX KUKOY, website development: www.maxwebworks.com
• STEVE BARRETT, portrait of Hope on Bio page: www.stevebarrettphotography.com

Contact HOPE KATZ GIBBS by phone [703-346-6975] or email.