Hope Katz Gibbs


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Catalog: School of Engineering and Applied Science

by Hope Katz Gibbs
Senior Publications Coordinator
Office of Enrollment Management
The George Washington University
Art director: Mary Argodale
Illustration by Michael Gibbs
Spring 1993

Challenge: Promote the 10 programs within the University’s Columbian College and Graduate School of Arts and Sciences, giving each a unique look but with common elements to make all the promotional materials cohesive.

Solution: Hope hired illustrator Michael Gibbs www.michaelgibbs.com to create one painting for each of the programs. Each had specific theme (such as the giant computer chip, pictured here on the cover of the catalog for the School of Engineering and Applied Science).

Working closely with the art department, the artwork was used on a variety of catalogs, brochures, and posters to promote each school.

Inside the catalog: Hope conducted dozens of interviews and wrote profiles of the dean, faculty and students attending the program. Pull-quotes are sprinkled throughtou, as are candid and professional photos that convey the idea that the School of Engineering is a serious program—but students and staff were motivated and dedicated to excellence.

Outcome: Feedback from faculty, staff—and especially incoming students, was very positive.


More Marketing: GWU Articles

"I get by with a little help from my friends," says Hope, who gives special thanks to:

• MICHAEL GIBBS, website illustration and design: www.michaelgibbs.com
• MAX KUKOY, website development: www.maxwebworks.com
• STEVE BARRETT, portrait of Hope on Bio page: www.stevebarrettphotography.com

Contact HOPE KATZ GIBBS by phone [703-346-6975] or email.