Hope Katz Gibbs


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Brochure: University Honors Program [The George Washington University]

by Hope Katz Gibbs
Senior Publications Coordinator
Office of Enrollment Management
The George Washington University
Art director: Mary Argodale
Fall 1993

Challenge: Inspire more incoming freshmen and sophomores to apply for GWU’s Honors Program.

Solution: Our team decided to get the student’s attention with an oversized blue / yellow brochure (school colors) with red accents. We came up with a slightly challenging headline: “Think you’re smart?” Inside it read, “So do we.”

In smaller print we painted a picture about what it is like to be an Honors student at the collegiate level. Then used large and smaller type to accent key points [a precursor to today’s bubble clouds]: imagination, excitement, creativity, unconventional, choices, powerful, uncommon.

Outcome: Calls to the guidance department about the rigor of the Honors Program rose dramatically in the weeks following the mailing of the brochure.


More Marketing: GWU Articles

"I get by with a little help from my friends," says Hope, who gives special thanks to:

• MICHAEL GIBBS, website illustration and design: www.michaelgibbs.com
• MAX KUKOY, website development: www.maxwebworks.com
• STEVE BARRETT, portrait of Hope on Bio page: www.stevebarrettphotography.com

Contact HOPE KATZ GIBBS by phone [703-346-6975] or email.