Catalog: School of Business and Public Management
by Hope Katz Gibbs / Senior Publications Coordinator
Office of Enrollment Management / GWU
Art director: Mary Argodale
Spring 1993
Challenge: Promote the 10 programs within the University’s Columbian College and Graduate School of Arts and Sciences, giving each a unique look but with common elements to make all the promotional materials cohesive.
Solution: Hope hired illustrator Michael Gibbs www.michaelgibbs.com to create one painting for each of the programs. Each had specific theme—such as the tiny people juggling numbers while standing on pencil tips for the School of Business and Public Management.
Working closely with the art department, the artwork was used on a variety of catalogs, brochures, and posters to promote each school.
Inside the catalog: Hope conducted dozens of interviews and wrote profiles of the dean, faculty and students attending the program. Pull-quotes are sprinkled throughtou, as are candid and professional photos that convey the idea that the School of Business is an exciting program—one that students know will help prepare them to work in the real world upon graduation.
Outcome: Feedback from faculty, staff—and especially incoming students, was very positive.
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