Hope Katz Gibbs


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Catalog: School of Science [The George Washington University]

by Hope Katz Gibbs / Senior Publications Coordinator
Office of Enrollment Management / GWU
Art director: Mary Argodale
Spring 1993

Challenge: Promote the 10 programs within the University’s Columbian College and Graduate School of Arts and Sciences, giving each a unique look but with common elements to make all the promotional materials cohesive.

Solution: Hope hired illustrator Michael Gibbs www.michaelgibbs.com to create one painting for each of the programs. Each had specific theme (such as the microscope, pictured here on the cover of the Science catalog).

Working closely with the art department, the artwork was used on a variety of catalogs, brochures, and posters to promote each school.

Inside: Hope wrote profiles of the staff and students. Photographer Cindy Seip took artistic shots of the students to illustrate the work they are doing in a variety of disciplines—environmental studies (Amit Saluja measured a tree), pre-med (Walter Lee used a stethoscope to listen to a statue of Ben Franklin, and math (Melissa Moore passionately hugged her calculator).

Outcome: The combination of art and science seemed to captivate the faculty and incoming students.


More Marketing: GWU Articles

"I get by with a little help from my friends," says Hope, who gives special thanks to:

• MICHAEL GIBBS, website illustration and design: www.michaelgibbs.com
• MAX KUKOY, website development: www.maxwebworks.com
• STEVE BARRETT, portrait of Hope on Bio page: www.stevebarrettphotography.com

Contact HOPE KATZ GIBBS by phone [703-346-6975] or email.