In the News
Evolution magazine — Hope Katz Gibbs was honored to be selected to be the December cover story of Evolution magazine.
The business and technology magazine published by Darnell Davis features stories about small business owners, who offer their expertise. In this issue, Gibbs asked: “Are You Ready to Be Inkandescent?”
“Ah, the art of being yourself and living your dream — while making enough money to employ others and grow your marketshare. Isn’t that every entrepreneur’s goal?” Gibbs asks. “Doing it with spirited passion, brilliance, and white-hot light is what makes the best companies stand out from the crowd, for they are truly Inkandescent.”
The Wall Street Journal — In today’s issue of the Wall Street Journal, reporter Emily Maltby interviewed five small business owners for an article entitled, “Preparing for a Double Dip.”
“Many business owners are worried that the economy will get worse before it gets better,” she explains. “Here’s how some are readying their companies for a double dip.
The Washington Post — Reporter Dan Rafter writes: When Michael Gibbs and Hope Katz Gibbs moved this August, one house in Arlington rose to the top of their wish list: a remodeled and expanded ranch home. The big selling point? The house had enough flexible space that both of them could both set up their own home offices.
Both Hope, owner of the District-based Inkandescent Public Relations, and Michael, an illustrator, work from home. And they needed a house that would allow them to create two home offices. The ranch house in Arlington fit.
The couple have since turned their new home’s large basement into two separate offices. The space also includes a dance studio for their 14-year-old daughter, Anna.
“This is nothing new for us. We’ve each worked from home since we got married,” Hope said. “It enables us to both work as much as we do and still take care of our children the way we want. I remember when the kids were babies: I’d work, and he’d hold a baby. Or I’d be nursing one of the kids and be interviewing people on the phone. We couldn’t have done it without both of us working from home. I think that working moms have a tough time when their husbands work incredible hours and are out of the home all the time.”
Associated Press — “Small-business owners aren’t just putting together budgets and sales projections as 2010 approaches,” wrote Associated Press reporter Joyce M. Rosenberg in an article that published in dozens of newspapers around the country on New Year’s Eve. “Like the rest of us, they’re making some New Year’s resolutions but their goals aren’t about losing weight or exercising more. Business owners are resolving to fix problems in their companies or come up with ideas for working smarter in the new year.”
Hope Katz Gibbs Offers Insights to AARP Article — "Writing a Book: Success’s Secret Sauce — or Utter Waste of Time?"
AARP — In today’s issue of AARP’s Work Reimagined, reporter Eilene Zimmerman asks the question: “To self-publish or not to self-publish?” and offers a checklist that will guide you, thumbs-up or thumbs-down.
Zimmerman interviewed Inkandescent PR’s Hope Katz Gibbs, who said that books are “the new business card. When a book is well done, it is the best way to show, rather than tell, others what you know.”
Bank of America interviews PR expert Hope Katz Gibbs on how to get the best exposure for your business
Bank of America Small Business Community — In today’s Bank of America feature article, reporter Robert Lerose interviewed PR expert Hope Katz Gibbs on the secrets of getting the best exposure for your business.
“The elevator speech—a statement that sums up what your business does in 60 seconds or less—seems to be a staple of marketing today,” Lerose explains. “It’s also a reminder for business owners to use every opportunity to make a clear, memorable impression on their clients and prospects.”
Don’t miss his Q&A with Hope Katz Gibbs, author of the upcoming book, PR Rules: The Playbook.
Parents.com, — In this month’s issue of Parents magazine, reporter Linda DiProperzio interviewed entrepreneur Hope Katz Gibbs about how her interfaith family celebrates the holidays.
“One thing that can make the process easier is discussing with your spouse what each of you would like to do to celebrate your respective religion during the holidays,” Gibbs explained. “Whether it’s decorating the house or attending services, work out all the details well before the season begins.”
Parade magazine features The Gibbs Family in article, "The Best of Both Worlds: Making the holidays happy in a house with two religions"
Parade Magazine — Journalist Hope Katz Gibbs, 44, a veteran of Hebrew school and her husband Michael Gibbs, 54, an illustrator and former Catholic school altar boy, make sure that their shared traditions provide plenty of glow—from the candles on the menorah to the Christmas lights that bedeck their suburban Virginia home. If you want to know how well they’ve meshed their two cultures, look no further than their tree—adorned with popsicle-stick ornaments in the shape of Jewish stars.
“We’re trying to teach our children to be good, moral people,” says Hope Katz Gibbs, explaining that Anna 13, and Dylan, 9, are learning about both religions and reap the benefits of two celebrations. On Chanukah, the family lights candles, says prayers in Hebrew and enjoys a dinner that includes matzoh ball soup made from Hope’s grandmother’s recipe (the secret’s in the fresh dill and parsley seasoning.)
On Christmas, “We do the tree, the lights, and the whole Santa routine,” says husband Mike, adding that it’s one of his favorite times of year. On each occasion, they take a few, important minutes, to re-tell the story of the holiday. Hope’s mom Bobbi Katz often comes to Christmas dinner, Mike’s parents, to Chanukah. “It’s all about sharing,” says Hope. Still there are parts of the other’s celebration that neither partakes of. “I still don’t eat the Christmas ham and Mike doesn’t like gefitle fish,” she laughs.
May 1, 2014, Driving Your Marketing Radio — In this episode of “Kick Your Marketing Into High Gear,” host Ely Delaney talks with Hope Katz Gibbs about “The Trifecta Of Small Business Failure,” and how to turn it around to small business success. Hope is an entrepreneur with mission running multiple businesses all under on core mission: “Promote, educate and inspire entrepreneurs.”
“From her PR firm to the success her entrepreneur magazine, radio show and publishing company, the core mission covers them all and keeps her business and her clients on the path to success,” Delaney explains.
In this episode, we discuss:
- What is the trifecta for small business failure and how to overcome it
- People love stories, but what makes a great story?
- How consistency will take you further
- Why saying “no” will open the door for more “yes”
- The keys to juggling multiple projects and keeping same
- and much, much more…
Martinez asked Gibbs:
- What inspired you to write “PR Rules: The Playbook.”
- In your book, you write about “The Trifecta of Small Business Failure.” These are the three mistakes you see almost every small business owner make. What are they?
- How can entrepreneurs turn the trifecta on its head?
- You have been a reporter for more than 30 years, writing for publications including The Washington Post, USA Today, and Costco’s magazine, The Connection. How does being a journalist help you with your PR business?
- Why did you get into the PR business in the first place when you launched InkandescentPR.com.
Yogify Your Business, April 17, 2014 — What do handstands and marketing have in common? That’s the question the yogi and serial entrepreneur Andrea Allen answers in her new series, Yogify Your Business.
“Do you ever wonder how yogis easily stick a handstand, meditate for long periods of time or effortlessly slide into the splits?” Allen asks. “Maybe you’re one of them and already know the truth: it doesn’t happen overnight! Certain principles need to be applied, like focus, discipline, presence, letting go and practice.”
More and more people every day are becoming aware of these principles and are seeing the benefits, and here’s the really exciting news: “There is a world-wide movement happening in the business world where owners and management are starting to apply these yogic principles to marketing, sales, and operations and seeing results,” Allen insists.
Click here to listen to Allen’s interview with Inkandesent Group founder Hope Katz Gibbs.
December 16, 2013, IdeaMensch.com — When Mario Schulzke asked Inkandescent PR founder Hope Katz Gibbs to answer 20 questions, the journalist and PR specialist couldn’t resist.
From “Where did the idea for The Inkandescent Group come from?” to “How do you make money?” she offered ideas and insights she hopes other entrepreneurs can use to Supersize their Small Business, including:
Tell the truth. The biggest PR mistake anyone can make is to be afraid to speak their piece and stand by their word.
Click here to read her the entire Q&A: ideamensch.com.
Oct. 29, 2013, Working Writers & Bloggers — Reporter Cherie Burbach interviewed freelance writer and PR specialist Hope Katz Gibbs for WorkingWritersandBloggers.com, the website that helps writers succeed in business.
Questions included: Have you noticed the “feast or famine” world that people think about when they picture freelancing? Many freelancers today work for clients and also supplement that with their own blogs and books. What’s your approach to maintaining a successful freelance career? And, What’s the biggest misconception people have about freelance writers?
Oct. 15, 2013, Vertical Response — “Social media’s most professional network is rolling out a new feature that could help your business grow,” writes reporter Lisa Fergison. “LinkedIn users can now follow channels, which are broken into broad-based topics such as marketing strategies, higher education and healthcare. Once you follow a channel, it shows up on your home feed.”
In this article, she asks PR expert Hope Katz Gibbs “How to Use LinkedIn’s New Channels to Grow Your Business.”
Hope Gibbs on Dealing with the Bad and Ugly of Customer Feedback from Entrepreneurs and Business Owners
“There is one thing that every worker, entrepreneur and business owner has experienced firsthand,” writes reporter Ashley Poulter on CEO Blog Nation.
“It doesn’t matter if you are at the top of your game in the business world or just getting your startup off its training wheels, you have still been there: bad customer feedback. There is that one customer who can’t be pleased or falls through the cracks of customer service and greets you with negative feedback about your business. They say you can’t please everyone, but you do have to deal with those you can’t.”
So how do you deal with bad customer feedback? Below are some tips from business owners and entrepreneurs.
Entrepreneur Hope Katz Gibbs advises: Keep calm and carry on
How can you get in front of reporters, and talk to them so they care about your story?
On the Dec. 1 episode of “The Resilient Brain,” the Blog Talk Radio show hosted Kathy Kitts, Inkandescent PR founder Hope Katz Gibbs participated in a strategy session to help the audience learn to think like a reporter, and get your company in the news.
Hope also discussed whether getting in the news is the best use of your PR energy and budget—and what it really takes to be a successful entrepreneur.
Click here to listen to the show.
Sept. 28, 2012, BusinessBatteryPack.com — “The first thing you should do when you start a business is get a client,” public relations expert Hope Katz Gibbs of Inknadescent PR told the hosts of BusinessBatteryPack.com today.
“A lot of times when people want to take the leap into entreprenuership they tend to lean towards something that they do as a hobby or are really passionate about,” Gibbs added. “But if in the end you don’t have a legitimate client or person trading you money for your services then is it really a business?”
Host Frank Do noted: “This is one of my favorite quotes from the Business Battery Pack hangout session with Public Relations expert Hope Katz Gibbs,
Stay tuned for the full broadcast, coming later this week.
For more information about Business Battery Pack, visit businessbatterypack.com.
August 9, 2012, MO.com — Entrepreneur and PR specialist Hope Katz Gibbs was featured today on MO.com, a website that interviews entrepreneurs from all walks, across all industries, and from around the world.
“We focus on their habits and methods; what makes them tick,” says founder Brian Null, noting M.O. is the abbreviation for Modus Operandi or Method of Operating and we interview entrepreneurs to learn about their methods and to share their strategies and business philosophies with our readers.
“We’re entrepreneurs ourselves and we get energized talking with others that have traveled down the same path of launching a new business or folks that are just about to embark on the adventure of starting a business,” he says.
May 30, 2012, The Network Journal — In today’s edition of The Network Journal, reporter Ann Brown explained how entrepreneurs can develop their creative minds.
“Some of the most successful businesspeople are those who think outside of the box,” she writes, and quotes Inkandescent PR’s founder Hope Gibbs about some of the steps needed to accomplish that goal.
“Creativity is the key to making any dream come true. Innovation in business is obviously driven by imagination,” Gibbs says. “But do keep in mind that all of the creative thinking in the world won’t make a business successful. A strategic plan, with goals and a timeline, is the key to turning the best ideas into reality.”
Hope Katz Gibbs of InkandescentPR featured in article: "Small Business PR: Unique Goals and Challenges"
January 25, 2011, PR Newswire — “If there’s one thing that every small business can benefit from at one point or another,” writes PR Newswire columnist Grace Lavigne in an article entitled, Small Business PR: Unique Goals and Challenges.
“But it definitely takes a different approach to help a small company or ‘solopreneur’ than it does a larger firm,” says PR specialist Hope Katz Gibbs, founder and president of Inkandescent Public Relations. The trick, says Gibbs, is to help clients avoid what she calls the “Trifecta of Small Business Failure,” which is when they have one of these three attitudes.”
December 30, Life@Home magazine, Century 21 — In today’s issue of the Century 21 newsletter, reporter Robyn Friedman writes:
Hope Gibbs thought her move from Clifton, Va. to Arlington, Va.-a mere 45 minutes away-would be easy. And it was for daughter Anna, 14, who found new friends on Facebook even before she moved.
But Gibbs’ 10-year-old son Dylan found it more difficult. “You’d have thought we moved to Mars,” says Gibbs. “He still wants to go home despite having made tons of friends.”
By Hope Katz Gibbs for Traci Bisson’s blog
The Mom Entrepreneur
November 22, 2008
In addition to blogging and working as a freelance journalist, I am also the owner of Inkandescent Public Relations — a PR firm I officially launched this fall.
I left a good-paying part-time job as the leader of corporate communication for a global futurist firm to embark on this new venture, and although I had an inkling that the economy was faltering (I worked for futurists for two years, after all) I hoped for the best and took the plunge. So when our financial institutions tanked and the recession firmly took hold, I continued to stick to my plan and hope for the best. How could I not when that’s what I always tell my kids to do!