Hope Katz Gibbs

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Marketing: Sample Brochures

Brochure: Michael Gibbs Illustration & Design [Hope & Michael Gibbs]

Editing by Hope Katz Gibbs
Design by by Michael Gibbs
January 2006

CLIENT: Michael Gibbs
Michael Gibbs Illustration & Design
Clifton, VA

ASSIGNMENT: Create promotional portfolio of artwork that is easy to mail and affordable to print.

TARGET AUDIENCE: Art directors, fine art buyers

CHALLENGE: Because Michael has created literally thousands of illustrations over the course of his 30-year illustration career, he was having trouble deciding which pieces to put into his promotional portfolio.

SOLUTION: We decided he should focus on the editorial pieces he’s won awards for in the last 3 years for the first half o the brochure. In the back, we opted to include the posters he was commissioned to create for The Virginia Opera, and other theater companies. These, too, have all won awards.

CLIENT FEEDBACK: “I am always slightly nervous to put my work out there, but this brochure proved to be especially effective as a means of drumming up business,” Mike says. “As always, I appreciated Hope’s feedback in choosing the pieces to include, and also in the editing of the copy. This was another nice joint effort.”

For a look at some of Mike’s opera posters, View Entire Article.

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Brochure: M. Glenwood [Hope & Michael Gibbs]

Editing by Hope Katz Gibbs
Design by by Michael Gibbs
January 2007

CLIENT: Michael Glenwood, illustrator
M. Glenwood Designs
Fairfax, VA

ASSIGNMENT: Create promotional portfolio of artwork that is easy to mail and affordable to print.

TARGET AUDIENCE: Art directors, fine art buyers

SOLUTION: Hope and Mike helped M. Glenwood select the best images to put into the brochure, then assisted in the design of the pages and editing of the text.

CLIENT FEEDBACK: “I really wanted this promotional piece to show off my best work, but be as elegant and simple as possible,” M. Glenwood said. “I think we accomplished that goal.”

Note: Look inside the brochure to see the mock ad M. Glenwood created about the Hummer. View Entire Article.

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Brochure: Great Handmade Gifts, Inc. [Hope & Michael Gibbs]

Writing / Concept by Hope Katz Gibbs
Design / Illustration by by Michael Gibbs
Photos by TaranZ
December 2003

CLIENT: Hope Katz Gibbs, president and founder
Great Handmade Gifts, Inc.
Clifton, VA

ASSIGNMENT: Create sophisticated corporate look for e-commerce gift company that mostly functions online.

TARGET AUDIENCE: Shoppers, with focus on women (busy ones — and moms, in particular); and male / female artists and artisans to join the network

CHALLENGE: Although she launched in September 2001, Hope took several years to perfect the image and goals of her company. When she launched her website in December 2003, she wanted to have marketing materials ready get the word out in a bigger way. But she needed them to reflect the high-end gifts she sells on her website, www.greathandmadegifts.comBecause part of her business plan is to attract artists and artisans who make handmade gifts, it needed to be inviting for that arts audience, as well.

SOLUTION: Mike and Hope came up with a cover image for the brochure (three stalks of lucky bamboo, signifying happiness) that suggest the company is holistic and creative, but grounded. Inside the three-panel brochure are images of the assortment of gifts offered on the website’s nine “shops:” art gallery, books & music, home & garden, jewelry, clothes, babies & kids, brides & grooms, chocolates & treats, and wine & dine.

The colors of the brochure, and accompanying letterhead, thank you notes, and business card are warm olives and greens, which reflects the colors of the website.

CLIENT FEEDBACK: “I felt the entire package worked and the hit the mark I was going for: sophisticated, elegant and practical promotional materials,” says Hope. “These reflect the image I was trying to project for the company as a whole. I have only gotten positive feedback from the clients who shop with us and the artists / artisans who have joined the network.”

For a look inside the brochure, View Entire Article.

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Brochure: Fun Company for Kids [Hope & Michael Gibbs]

Writing / Concept by Hope Katz Gibbs
Design / Illustration by by Michael Gibbs
Photos by Steve Barrett
September 2003

CLIENT: Tony Simon, owner
The Fun Company for Kids
Fairfax, VA

ASSIGNMENT: Create brochure, letterhead, business cards, prize tickets for children’s party / play place in Alexandria, VA

TARGET AUDIENCE: Kids, teens, parents

CHALLENGE: Tony bought the Fun Company in the summer of 2003, and spent months upgrading the play place. He wanted the look of his marketing / promotional materials to reflect the new energy and offerings.

SOLUTION: Mike and Hope came up with a large format three-panel brochure full of color, photos by Steve Barrett. The theme of balls, balloons, and birthday party fun dominated.

CLIENT FEEDBACK: “I loved the way it came out because you really get the feeling that the Fun Company is a great place to have a birthday party or bring a play group,” Tony said. “But you also can tell that we have a cool snack bar and arcade, which makes it a good place for teenagers to come and hang out. I felt these promo materials really hit the mark.”

For a look inside the brochure, View Entire Article.

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Brochure: Everything for Kids [Hope & Michael Gibbs]

Writing / Concept by Hope Gibbs
Design / Illustration by by Michael Gibbs
July 1995

CLIENT: Bobbi Katz, interior designer
Philadelphia, PA

ASSIGNMENT: Create brochure, letterhead for new interior design business for children’s rooms.

TARGET AUDIENCE: Parents, grandparents

SOLUTION: Fun and colorful, but sophisticated design dominates the look of this package.

CLIENT FEEDBACK: “I felt Hope and Mike accomplished my goal of illustrating the fact that I’m running a kid-focused —but one that offers elegant, high-end interior design,” Bobbi said. “I am very proud to hand out these brochures. I have gotten several clients since I the materials printed, and the feedback from customers — and my vendors — has been incredibly positive.”

For a look inside the brochure, View Entire Article.

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More Marketing: Sample Brochures Articles


"I get by with a little help from my friends," says Hope, who gives special thanks to:

• MICHAEL GIBBS, website illustration and design: www.michaelgibbs.com
• MAX KUKOY, website development: www.maxwebworks.com
• STEVE BARRETT, portrait of Hope on Bio page: www.stevebarrettphotography.com

Contact HOPE KATZ GIBBS by phone [703-346-6975] or email.

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