Hope Katz Gibbs

CLIENTS

The Inkandescent Group

Business Publications

Education Publications

Alumni Publications

Association Publications

General Interest

Newspapers

Newsletters

Public Relations / Marketing

Projects

Essays

Dr. Seuss Does It Again With: “What Pet Should I Get?” [Costco Connection]

By Hope Katz Gibbs
Freelance writer

Although Theodore Seuss Geisel, better known as Dr. Seuss, died in 1991, nearly 25 years later he’s able to give us a remarkable gift—the new book What Pet Should I Get?

Cathy Goldsmith, VP and associate publishing director at Random House Books for Young Readers, was one of the first recipients of a call from Dr. Seuss’ widow, Audrey, who discovered the unpublished manuscript in the fall of 2013.

“We got the call as soon as she rediscovered the box filled with pages of text and sketches, which had originally been found shortly after Ted’s death in 1991 while remodeling their home,” Goldsmith shares from her home office in Manhattan. “But it spent all this time forgotten in a closet in his office until Audrey and Ted’s longtime secretary Claudia Prescott were cleaning house.”

Three days later Goldsmith flew to Geisel’s La Jolla, California, home to check out the treasure.

“The contents of the box were placed in neat piles on a glass-top table, and What Pet was there waiting for us,” adds Goldsmith, who estimates it was written between 1958 and 1962 because the starring brother and sister team are the same characters featured in his 1960 bestseller, One Fish Two Fish Red Fish Blue Fish.

Once the new book was in her hands, Goldsmith says she felt guided by Geisel. “My connection to Ted remains as vital as it was when we worked closely together years ago—I know he is looking down, watching over the process, and I feel a tremendous responsibility to do everything just as he would have done himself.”

In classic Seuss style, readers find familiar characters, colors and the rhyme pattern that the good doctor made famous. Plus, we get a couple more lessons in the art of growing up.

“What I love about this book is that it’s about a classic childhood moment: choosing a pet,” explains Cathy Goldsmith, who worked with Dr. Seuss for the last 11 years of his life in the role of art director at Random House. She also shepherded this new title to publication.

“It also drives home another essential message: Make up your mind,” says Goldsmith, referring to the portion of the story where the children are behaving as do most kids—and some adults—when having to choose from a cornucopia of possibilities. They ask:

“What if we took
one of each kind of pet?
Then our house would be full of the pets
we could get.”

But then they reconsider.

“NO …
Dad would be mad.
We could only have one.
If we do not choose,
we will end up with NONE.”

A native New Yorker, Goldsmith has always had a passion for art, but her parents insisted on liberal arts education.

After graduating from Cornell University, Goldsmith gravitated to the publishing world. On a friend’s suggestion, she applied for a job as assistant art director at Random House, and landed the gig. That was nearly four decade ago.

“I can honestly say that working with Ted, and many other amazing authors and illustrators here, I’ve enjoyed just about every moment of my career,” Goldsmith insists. “I still have some things I’d like to do—such as work on a few more of the findings from that box that Audrey Geisel found. So perhaps some of the best is yet to come.”

Hope Katz Gibbs is a journalist and publicist, and the Dr. Seuss books she’s been collecting since she was 6 proudly sit on the bookshelf in her new office in the Fan District. Her favorite? Oh, the Places You’ll Go!

Next:
Back:

More Costco Connection Articles


"I get by with a little help from my friends," says Hope, who gives special thanks to:

• MICHAEL GIBBS, website illustration and design: www.michaelgibbs.com
• MAX KUKOY, website development: www.maxwebworks.com
• STEVE BARRETT, portrait of Hope on Bio page: www.stevebarrettphotography.com

Contact HOPE KATZ GIBBS by phone [703-346-6975] or email.

Search