The Wall Street Journal interviews Inkandescent PR owner Hope Katz Gibbs
The Wall Street Journal — In today’s issue of the Wall Street Journal, reporter Emily Maltby interviewed five small business owners for an article entitled, “Preparing for a Double Dip.”
“Many business owners are worried that the economy will get worse before it gets better,” she explains. “Here’s how some are readying their companies for a double dip.
On page 3 she writes:
Hope Katz Gibbs, owner of Inkandescent Public Relations in Arlington, Va., says she is already feeling the second economic dip. She started her firm in 2008 and built it to 25 clients through the recession. Now she is down to 18c clients and “this time around I’m not feeling as confident,” she says. While Ms. Gibbs focuses on public relations for entrepreneurs, she now wants to solicit larger companies. She’s in the process of joining forces with some other women business owners, including a videographer and an event planner, so that they can collectively provide more services.