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Brochure: Michael Gibbs Illustration & Design [Hope & Michael Gibbs]

Editing by Hope Katz Gibbs
Design by by Michael Gibbs
January 2006

CLIENT: Michael Gibbs
Michael Gibbs Illustration & Design
Clifton, VA

ASSIGNMENT: Create promotional portfolio of artwork that is easy to mail and affordable to print.

TARGET AUDIENCE: Art directors, fine art buyers

CHALLENGE: Because Michael has created literally thousands of illustrations over the course of his 30-year illustration career, he was having trouble deciding which pieces to put into his promotional portfolio.

SOLUTION: We decided he should focus on the editorial pieces he’s won awards for in the last 3 years for the first half o the brochure. In the back, we opted to include the posters he was commissioned to create for The Virginia Opera (pictured here), and other theater companies. These, too, have all won awards.

CLIENT FEEDBACK: “I am always slightly nervous to put my work out there, but this brochure proved to be especially effective as a means of drumming up business,” Mike says. “As always, I appreciated Hope’s feedback in choosing the pieces to include, and also in the editing of the copy. This was another nice joint effort.”


More Marketing: Sample Brochures Articles

"I get by with a little help from my friends," says Hope, who gives special thanks to:

• MICHAEL GIBBS, website illustration and design: www.michaelgibbs.com
• MAX KUKOY, website development: www.maxwebworks.com
• STEVE BARRETT, portrait of Hope on Bio page: www.stevebarrettphotography.com

Contact HOPE KATZ GIBBS by phone [703-346-6975] or email.